Fox & Gray are a new e-commerce brand that specialise in producing mattresses that deliver exceptional comfort and quality. Drawing upon over 30 years of expertise, the founders of Fox & Gray are experts in online retailing. Following an initial consultation to understand the brand in full, we created the brand identity and website to reflect the British heritage and style that is inherent in the brand ethos. Further to this, we created a brand guide and a ‘main brand’ website with full e-commerce functionality and an Amazon brand store where the entire product range can also be purchased.