The Point Astley is situated on a new development in Astley Green on the site of the old Rendezvous Club. Housed between four restaurants, it is a wine bar with a twist.

The Agency Creative worked together with The Point to create a logo and visual identity, alongside a simple website, menus and promotional material.

The logo is based around the ‘A’ of Astley becoming ‘The Point’. The ‘A’ is strong enough to be used alone, as a mark across print and media for The Point. The font is Times and is typically known as a traditional typeface originating from the early 1900’s. This combined with the italicised version makes the logo stylish yet familiar.